Around 55% of the Urban Population of Indonesia spends more than IDR 300 000 (or USD 30) per month (Bureau of Statistics). Using the same % for Java translates to around 44 million consumers spending more than USD 30 per month.
Following is the SES classification by Nielson:
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From the chart below it can be seen that in Jakarta around 47% and in all of Java around 25% of population are in SES segment of B and above i.e. monthly household expense of more than IDR 800 000 (or USD 80) per month.
How do Indonesians spend money? The allocation between food and non-food item is around 50:50 in Indonesia. Though this would vary based on the SES classification, following is the national average:
Expenditure on non-food items such as housing, clothes, transport, entertainment, and education of 50% is in line with expenditure in a developing country. This number could be 5-7% higher for Urban population. However, as the economy of the country continues to grow the % allocation towards non-food item will continue to increase. For an example in the US even the 'poor' segment spends more than 80% on non-food items (Daily Mail):
Following is the SES classification by Nielson:
From the chart below it can be seen that in Jakarta around 47% and in all of Java around 25% of population are in SES segment of B and above i.e. monthly household expense of more than IDR 800 000 (or USD 80) per month.
How do Indonesians spend money? The allocation between food and non-food item is around 50:50 in Indonesia. Though this would vary based on the SES classification, following is the national average:
Expenditure on non-food items such as housing, clothes, transport, entertainment, and education of 50% is in line with expenditure in a developing country. This number could be 5-7% higher for Urban population. However, as the economy of the country continues to grow the % allocation towards non-food item will continue to increase. For an example in the US even the 'poor' segment spends more than 80% on non-food items (Daily Mail):
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